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The initial inspiration for ospop. products was the humble Jiefang shoe. Jiefang shoes are mostly worn by workers on construction sites and are famous for their durability in all kinds of weather and circumstances. These rubber shoes are never fancy, but their reliability and comfort are second to none. Just like the workers who wear them, they have entered the Chinese psyche as a symbol of diligence and endurance, common but noble nonetheless.
In celebration of this spirit, “Work” is the theme of this year’s JUE NEXT GEN competition. All photographers in China, whether professionals or passionate hobbyists, are invited to submit their photos around the theme of “Work” by March 3 for a chance to win. To enter, upload your photos to the official competition website. Detailed competition rules here.
15 finalist photos, handpicked by our panel of judges, will be exhibited at Central Studios in Shanghai from March 9 – 23, 2012.
Of course, you can always participate by supporting your favorite work! Log on to the NEXT GEN website and cast your vote! The entry with the most votes will win the “People’s Choice Award” and prizes from ospop.
Special thanks to the JUE NEXT GEN print sponsor New Star Graphic Studio.
Submission Period: February 3 – March 3, 2012
Exhibition Period: March 9 – 23, 2012
Official website & resources:
http://juefestival.com/12/jue-next-gen/
http://www.weibo.com/therealospop
http://www.weibo.com/centralstudios
Competition rules and prizes are subject to change, at the discretion of ospop. and JUE | Music + Art.
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你是狂热的梦想家？还是坚守所谓的“平淡是真”？很抱歉，这些都不是我们需要的，我们不需要你过分追逐，我们也不欣赏随波逐流，我们注重身边最真实的风景，最珍贵的细节——我们需要你的眼睛，还有一点点骄傲的，挖掘平凡之美的企图心。
2012年《觉》音乐艺术节在乍暖还寒的三月初如约而至，The Next Gen的摄影比赛（详情http://juefestival.com/12/jue-next-gen/）也随之顺利启动。这次我们获得了中国首个时尚工装品牌ospop. 的大力支持。
ospop. 产品创意最初来源于我们最熟悉也最不在意的解放鞋，它们最常出现在工地里，最多被穿在工人脚上，日晒雨淋各种场合都可见。它们貌不惊人，但是耐磨好穿，廉价实用。就像这些穿着他们的工人一样，任劳任怨，渺小又伟大。本次我们将 “The Next Gen” 摄影比赛主题定为 “Work” 意义完全基于此，而“劳作之美”则体现了ospop. 品牌对“朴素、勤勉、骄傲、创造”精神的诠释。ospop.将最被人忽视的解放鞋改造成更加美观、舒适，更富有设计感的便鞋，赋予产品新的面貌与精神。ospop. 做到了即克服又保留，克服旧事物中消极的内容；保留了旧事物中积极合理的因素，做到了“扬弃”。这就是他们的 “One Small Point of Pride,” 不需要太多，一点点就好。
我们还邀请了来自各大传媒的行业人士参与优秀作品甄选，他们将会从提交作品中选出15幅优秀作品。所有优秀作品都将放大印出并2012年3月23日在上海Central Studios集中展映；我们还将在闭幕式当天公布最终优胜者，颁给冠军10,000元、亚军3,000元人民币的现金厚奖！
当然，你也可以通过选择支持你最喜爱的作品来参与活动，登陆 http://juefestival.com/12/jue-next-gen/投出你宝贵的一票！最终获得投票最多的作品，将会获得“人民选择奖”并得到由ospop. 独家提供的产品大礼一份！
非常感谢捷菲特数码影像工作室对本次活动的支持，所有图片印刷将由专业的印刷赞助商菲特数码影像工作室完成。
作品提交方式：登录比赛官方网站http://juefestival.com/12/jue-next-gen/. 规则详情请查看:http://juefestival.com/12/jue-next-gen/
作品提交申请时间: 2012年2月3日-3月3日
优秀作品展映时间: 2012年3月9日-3月23日
更多详情： http://juefestival.com/12/jue-next-gen/ / www.ospop.com/
活动解释权归Split Works及ospop. 所有.
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