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ECHO PARK
A Place Less Ordinary
Once upon a time (2011 to be precise), a small, dark creature with long ears hopped into our lives for a fleeting visit.
The Black Rabbit star shone brightly but for a moment only, bringing 30,000 people out to play in Shanghai and Beijing for what was one of China’s most celebrated music festivals.
Soon after, our furry friend scurried off, and has never been seen again…
Until now….
September 19th and 20th will see the ghost of Black Rabbit resurrected in the form of a brand new (but old at heart) music festival. The same Shanghai venue, the same (but improved) Split Works team, the same weekend of the year – we are taking the things that worked from Black Rabbit and adding in a bunch of new bits and pieces that have been percolating in our minds for the last 4 years. People of the Yangtze River Delta stand up and be counted: ECHO PARK IS HERE.
Echo Park Details:
Date: 19-20th September (Saturday & Sunday)
Venue: Shanghai Rugby Club (上海瑞可碧橄榄球俱乐部)
Address: 2700 Zhangyang Bei Road near Wuzhou Avenue, Metro station Wuzhou Avenue line 6, exit 1 （浦东新区张杨北路2700号，近五洲大道）
TICKETS:
Very Limited Super Early Bird Tickets 200rmb (SOLD OUT!)
Advance Tickets: 200 RMB/day, 300 RMB for both days
Normal Tickets: 260 RMB/day, 400 RMB for both days
Presale link: http://en.damai.cn/event/tickets_86378/
The music festival landscape in 2015 China is cluttered, and nowhere is this truer than our coastal home of Shanghai. So why do we feel we should throw another one into the mix? Well, now that you asked:
[THE MUSIC]
We believe there is still a need for a festival that mixes the best of Chinese and International music and then crafts that mix into a beautiful serpent that envelopes and embraces you, taking you on a journey of aural ecstasy.
Saturday, September 19th will dawn heavier and chunkier, with tough guitar jams and booty-rattling basslines.
Sunday, September 20th will embrace the aftermath, playfully gallivanting around the cracks in the earth (and your psyche), bringing everything to a joyful finale.
Oh, and the production. We want all this incredible music to be presented in the best way possible, so we are working with our amazing production partners to give you an experience that you would expect to find at the very best stadium show.
[EVERYTHING ELSE]
We have grass – lots of lovely, green grass.
Echo Park will make the best use of the sprawling grasslands of the Shanghai Rugby Club. Sports, Gaming, Family, Food and Drink will all be the recipients of as much care and attention as the music. We are hyper aware that a great festival is more than the sum of its parts, but we plan to make each of those parts the best it can possibly be. Be curious, explore the installations, play games with your friends and love the people you meet there; Echo Park will be the place you never want to leave.
Aaaannnnnddddd…. We haven’t forgotten our planet and those less fortunate. We are going to make Echo Park accessible to people from all walks of life, while taking as much care as we can over our environment. More on that shortly…
[OUR PARTNERS]
Echo Park is a team effort and we can’t wait to share the identities of the good people that will be vital to the ongoing success of the festival. It’s impossible to achieve something of this scale without joining hands with people and businesses that share a common vision. We are extremely fortunate to have a new partnership at the head of the organization. It’s impossible to achieve something of this scale without joining hands with people and businesses with a common vision. We believe that the combination of our various strengths will equal a festival to both love and trust. More information coming soon!
Keep an eye out on our social media and our website for lineup announcements, ticketing information, and more!
We look forward to welcoming you to A Place Less Ordinary… Echo Park awaits you!
About Split Works, the Promoters of Echo Park:
Split Works has been rocking in the free (ish) world since 2006. Working with inspirational artists from across the globe, the good people at Split Works HQ have been a key contributor to the continued rise of China’s music scene.
Split Works have launched five music festivals and promoted over 400 tours to 30 Chinese cities, always striving to stay true to a familiar refrain: the music has to be special, every single time. From Godspeed You! Black Emperor to Sonic Youth, from Thee Oh Sees to Mac Demarco and Shabazz Palaces, from Black Rabbit to JUE and Wooozy to More Music, we love music, we love China and we love you.[:zh]
Echo Park回声公园音乐节
“A Place Less Ordinary”
在上海，到底有没有一个真正好玩的音乐节？曾经有过。2011年，“黑兔”，它抛开了国内音乐节的一切“常规”，坚信观众们“值得尝试更好的”，它以专业的前瞻性眼光精选十几组最值得观赏的海外艺人，不惜成本搭建对得起好音乐的舞台，并让全部的观演和玩乐只发生在一整片舒适的真草草坪上。“黑兔”落幕时，3万名沉醉于此的年轻人令它成为了上海至今为止口碑最佳的户外音乐节。今年的9月19日和20日（双休日），“黑兔”的创立团队带着全新品牌——Echo Park“回声公园”音乐节回归了！他们将在上海带来一场更加“敢为天下先”的户外音乐节体验。
不太寻常的音乐
此次Echo Park“回声公园”音乐节在阵容选择方面，将延续“黑兔”的风格，为观众带来重个性、多惊喜、偏国际的几十组艺人。值得一提的是，它将有别于其它国内音乐节，首日和次日将以音乐的不同偏重而呈现截然不同的场景。首日将带出新青年们的独立精神与先锋态度；次日则适合小清新和情侣们躺在草地上惬意观赏，或年轻家庭悠闲玩乐。
不太寻常的享受
Echo Park“回声公园”音乐节将和“黑兔”一样，选在上海最舒适的场地——瑞可碧橄榄球俱乐部（Shanghai Rugby Club）数千平广阔的真草绿地上呈现。相比单纯的“在户外看演出”，我们更希望为你建造一座集合所有好玩人类、充满真性情的“游牧村庄”：或穿梭于各个舞台专心看演出、或躺在草坪上品尝各国美食美酒、或在满眼猎奇物品的市集淘点尖货、或在户外游戏中认识新朋友…这里可以满足你对音乐节与年轻人群落的一切幻想。
不太寻常的合作伙伴
为了共同的梦想，一位全新的合作伙伴将正式加入到Echo Park“回声公园”音乐节里来。因为他的加入，这个音乐节将得以更有力更响亮的发声！好奇这个“他”究竟是谁？答案很快就会揭晓，拭目以待吧。
Echo Park回声公园音乐节
时间：2015年9月19-20日
地点：上海瑞可碧橄榄球俱乐部（浦东新区张杨北路2700号，近五洲大道）
票务：
[已售罄] 超级限量早鸟票预订（两日套票）200元
预售票：200元/单日 300元/双日套票
现场票：260元/单日 400元/双日套票
门票预订 请登录 大麦网 damai.cn / “大麦”APP
新浪微博：@回声公园音乐节
微信：回声公园音乐节
更多精彩内容不日陆续发出，敬请期待！
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