[:en]TITLE Director of Artist Growth
START DATE Flexible
REMUNERATION Dependent on experience
LOCATION Shanghai or Beijing
Reporting to our Managing Director, your role as Director of Artist Growth(with a focus on International Artists in China), is to ensure that labels and artist management view Split Works as the strongest partner in China for all their artists, by creating and executing results drivenand unique Digital & Live Marketing Campaignsfor their artists.
What you will do:
- Build & maintain excellent relationships with our global Artist Management clients, understanding their needs and making sure our Chinese strategies complement the global artist marketing viewpoint.
- Identify, negotiate, develop and execute unique artist marketing campaigns and drive delivery of these campaigns through your team. Ensure maximum artist participation at every stage by leveraging your relationships with artist management and labels.
- Manage the Editorial, Content(with a focus on short video)& Marketing teams. UseDouyin, Kuaishou, Bilibili and other visual channels to make engaging content.
- Prioritize building our own channels (direct relationships with fans).
- Proactive communications & reporting to ensure all stakeholders are kept informed e.g. territories, editorial, acquisitions, social, PR, CRM, ad sales, product, brand/studio, partnerships etc.
- Liaise closely and regularly with Business Development& other cross functional teams to help drive and execute opportunities with third parties for artist marketing campaigns.
- Record and track the status of all campaigns in a project management system. Ensure the team uses this system to create efficiencies and accountability. Thorough, professional and timely reporting on campaigns.
- Create a learning culture, by focusing on continuous improvement initiatives, by regularly reviewing data & other measures of success.
Qualifications
What we are looking for :
- 8+ years of work experience in an entertainment / omni-channel marketing company preferably working with artist/creators to market/promote/programme their content.
- Relationships with the platforms. You must be a native on these channels.
- Excellent people skills: You are a great communicator who can build strong relationships with colleagues and stakeholders and has the ability to explain complex topics in simple, clear terms.
- Professional written and verbal communication. Full professional proficiency in English & Mandarin, both written and spoken.
- Able to craft and deliver professional level presentations, keynote preferred.
- Well organized with the ability to plan and deliver on tight deadlines
- Relationships in the music industry. Strong understanding of music industry supply chain processes and label and repertoire owner set up.
- Good analytical skills and ability to interpret and apply data
- Keep abreast of latest artists, releases and music industry and music technology news
- Experience and talent at managing high performing teams, ensuring that members are happy and motivated
LIFE @ SPLIT WORKS
- Start-up environment and philosophy
- Highly motivated and results-focused people ready to drive innovation
- Geographically dispersed team, so looking for someone who wants to lead without being micromanaged
- Strategic thinking mindset
If you feel like this is the right opportunity for you, please send your CV and a covering letter to jobs@spli-t.com explaining in English why you are perfect for this role. [:zh]职位:艺人发展总监
开始日期:可议
薪水及福利:面谈(取决于工作经验)
工作地点:上海 或 北京
职责:艺人发展总监主要负责国际艺人在中国的成长与发展,并直接向总经理汇报。通过制定 定制化数字营销&现场推广方案并以执行结果为驱动力,确保开功成为合作厂牌和艺人管理公司(旗下所有艺人)在中国最得力的合作伙伴。
工作内容包括:
- 客户管理:与我们的全球艺人经纪公司客户群建立并保持良好的关系,了解他们的需求,确保中国的市场策略与其全球市场方案相辅相成;
- 市场战略与交付:定位、协商、发展、执行独特的艺人营销方案,团队合作推动活动落地。利用与艺人管理团队及厂牌的关系,以及对粉丝群体的运营,保证艺人在每个阶段的最高参与度以及粉丝的可持续增长;
- 内容管理:与市场团队商讨/管理编辑、内容产出(主要为视频内容),比如在抖音、快手、bilibili等视频平台上制作有吸引力的内容;
- 自媒体渠道拓展:优先建立开功自己的平台渠道(与粉丝社群建立直接联系)
- 报告:积极主动地进行沟通和报告,确保所有相关人员都能及时了解情况,包括:管辖区域、内容编辑、相关领域信息分享、社交媒体、公关、客户关系管理、广告销售、产品、品牌/工作室、合作伙伴等;
- 支援业务发展:通过与业务发展及其他跨职能团队建立密切的联络,增加并助力推进艺人与其它组织合作的营销活动机会;
- 数据与流程:系统化记录跟踪所有活动项目的进展。确保团队,利用该系统提高效率和明确责任。全面、专业、及时地报告活动情况;
- 团队管理,HR及 企业文化发展:通过持续、积极地寻找改进的方法,定期对团队进行绩效评估,营造学习型团队文化;同时定期对市场及数据进行回顾,制定改进方案
- 预算管理。
资质
希望你拥有:
- 在娱乐/全渠道营销公司8年以上的工作经验,负责与艺人/创作者合作营销/推广/策划内容;
- 有各平台的资源,熟悉其操作和运营;
- 社交能力优秀:可以和同事及相关人员建立良好合作关系,并且能使用简洁清晰的语言,解释较为复杂的问题;
- 熟练掌握双语商务写作与口语交流(中英文);
- 熟练制作专业水准的演示文稿(最好是Keynote);
- 做事有条理,能够在相对紧迫的期限内完成计划和交付;
- 有音乐行业资源,深入了解音乐行业供应链流程和唱片公司的建立;
- 良好的数据分析能力,解释及应用数据的能力;
- 对最新的艺人、发行、音乐行业、音乐科技新闻保持敏感;
- 具有管理高绩效团队的经验和才能,同时保持团队的良好氛围和积极性。
开功生活
- 创业公司的氛围和理念;
- 同事们积极性高,注重目标,随时准备推动创新;
- 团队成员分散世界各地,因此需要你有自主性;
- 战略思维模式。
如果你觉得这个机会非你莫属,请发送CV和求职信(英文)至 jobs@spli-t.com。期待你的加入![:]